What is ClickFunnels? (Overview, Pricing and Features)

So what is ClickFunnels? Are you ready to learn about this funnel building software? Read here to learn more about ClickFunnels, the price and how ClickFunnels can benefit you.

The idea behind ClickFunnels is that building funnels should be easy to do and can be done by entrepreneurs without tech skills. So you drag and drop the different elements and put the text and images where you want it. And as I have taught you, you can use funnels for almost everything. And it can be used in every business.

You can also create websites in ClickFunnels, but big websites are not ideal since you then need to create all your links yourself. Small websites are fine, and I have a couple of them myself.

ClickFunnels: Smart Funnel Builder

ClickFunnels is the funnel builder software with page editor, but ClickFunnels is now so more than that. Later they have added more modules that will help you in your business. More of them below.

Click here to visit ClickFunnels and receive 14-day free trial.

ClickFunnels Is Mainly A Funnel Builder and Page Editor

The ClickFunnels Funnel Menu
The ClickFunnels Funnel Menu

The ClickFunnels editor is where you gain access to everything related to funnels. You can find your different funnels and check the stats on them or edit them.


Here you gain access to the different funnels you have created. From there you can go to each funnel and see the different stats or edit them. You will use this menu most since you always want to improve your funnels and pages by A/B testing them.

You can read more about funnels by clicking here.


You want to collect contacts. You can get contacts by collecting leads or by getting a customer. All the information you are receiving will be visible here. This overview is for all your funnels, so if you want to see contacts from one funnel, you need to go to the specific funnel.


If doing affiliate marketing or you just want to collect email addresses, you will not have any use of this menu. If you are selling something, something you should do after some time, you want to check this menu. Again you will see sales from all your funnels in there.

Funnel Marketplace

Maybe you want something fancy, and the templates are too basic for you, then you can go to the marketplace and order a funnel. I have never done that since I think the templates are more than good enough. I have also found some share funnels that I’m using, especially those from the One Funnel Away Challenge is pretty good.

And if you are an experienced funnel builder, you can create your own funnels that you can sell on the marketplace for some extra money. If you are good, you can make some money by creating funnels and sell.

Build Funnels

In this menu, you can build your funnels from scratch or by choosing templates. In both cases, you need to decide what you want to do with the funnel.

build a funnel menu

After you have chosen your desired way to build your funnel, you get the next step based on your choosing. I will begin with the Cookbook Builder Process since this is the recommended way.

build a funnel coocbook
Build a Funnel Cookbook

You choose what you want to do, sell something, collect leads or run a webinar. You set the name on the funnel and then a few necessary funnel steps are added to your account. After that, you can choose templates to your page or build them from scratch.

build a funnel classic
Build a Funnel Classic

You can also choose to design your funnel after the Cookbook. This book is a book Russell Brunson have written that you can download for free if you want more information. This cookbook menu lets you choose what you want to do and then choose templates. This path gives you a lot more choices and more complete funnels. You can check how the pages in the templates are looking before choosing one. When you have found one, free or paid, the funnel is added to your account. Then you need to add your content like text and also a video if you like. And you can move things around as you want.

I like to work from a template by choosing the Cookbook menu. I know Steve Larsen that worked at ClickFunnels also liked that, but he is deleting everything and starts to design from the beginning. You need to choose what fits your needs and likings.

ClickFunnels Actionetics

Auctionetics is ClickFunnels autoresponder. With Actionetics, you can create one or several email list where you add people that gives you your email address. Those lists can be a list where you add people based on particular criteria so the list can be smart.

To each list, you can write an email series that last couple of weeks to years where you can teach or promote to the people in that particular list. I will not recommend making an email series that are more than one year, so you know that.

You can also send emails manually if you have something important you want to broadcast to one or several lists. This is called to broadcast in Actionetics and most other autoresponders. To broadcast to your list about things that have recently happened can be a great way to connect with your audience, as long you are broadcasting something exciting or funny.

The above can be an example if you have one list where you collect all your leads. If you are selling something, you should have one list for people that just gives you your email and another list for people that have bought from you. Then you can send an email series only to those who are none buyers where you do some soft promotion of your product.

To your buyers, you can send different emails where you teach and motivate people to use your product. One thing is to sell, but you also need to encourage people and teach them about all the benefits to avoid refunds or just unhappy customers.

One thing that makes ClickFunnels Actionetics different from other autoresponders is that you are not limited to emails. You can also send text messages and direct mail. Customers that receive a nicely written thank you mail on a letter will remember you way better than all the thank you emails people are receiving today.

Lately, they have also added Facebook messenger and desktop/mobile notifications. Messenger and notifications are powerful tools to update your audience about what you are doing.

The open rates on Messenger are huge, and I know myself how I react when I receive a message. I get this notification that I need to remove by reading the message.

You can learn more about Actionetics in the video below:

Clickfunnels Backpack

The Backpack is a module where you can have your own affiliate program so other people can promote your product. How cool isn’t that?

So if you have your product you are selling, then you can make this affiliate membership page where people can sign up to be an affiliate. The backpack will handle everything for you.

A unique link is created for every affiliate so they can promote for you. If you have free or cheap products that require their email address, your affiliates will receive the benefit from the sticky cookie. More about that later, but this means that your affiliates will receive commissions years after they have bought or registered for a free product or webinar.

That way your affiliates will receive a commission based on their email address, not if they are using the same browser as they used when they were on your site. Most people have multiple devices now, and this is a method to give your affiliates credit for their work.

You can learn more about it in the video below:

ClickFunnels Features and Benefits

So you want to know what is ClickFunnels. I have made a short list of the features and benefits in ClickFunnels is:

  • A drag and drop webpage editor so it’s easy for you to build webpages without dealing with technical stuff.
  • Drag and drop funnel builder, so it’s easy for you to change or restructure your funnel without the need to recreate everything again.
  • An autoresponder so you can send emails to your leads and customers without the need for complicated third-party software.
  • The ability to follow up on your customers with SMS and snail mail, so you don’t need to get other software to do this.
  • A Facebook messenger tool so you can send automated messages to your audience.
  • The ability to send desktop and mobile notifications so your audience receives the latest updates.
  • You will gain the possibility to get other people to do advertising for you for a commission so you can sell to more people.
  • Training on how to use the software, so you don’t get stuck.
  • A funnel cookbook with training videos so you can use the best recipes for what you want to create.  
  • Free templates that you can use based on the outcome you want.
  • A community of excited and knowledgeable members that can help you if you have questions.
  • You can get a free domain for you to use, so you don’t need to buy from a third-party provider.  
  • A free cool t-shirt so you can show the world that you also are a funnel hacker.
  • Create funnels to get sales and leads.
  • You can include a membership site for you to put content on so you don’t need to order from third-party software.
  • Create forms so you can receive the information you want.
  • The ability to create quizzes so you can segment and learn more from your visitors.

ClickFunnels Pricing Guide – How much do ClickFunnels cost?

Clickfunnels have two different offers based on your needs. It’s the ClickFunnels starter and ClickFunnels Etison Suite. There is also an unpublished third option named ClickFunnels Share plan for $19/month where you are offered this plan if you follow a particular path. More about this later.

You can read the ClickFunnels pricing table below to see the two main offers and what you receive. My guide on what is ClickFunnels will continue below the image.

clickfunnels price chart
ClickFunnels Price Chart

ClickFunnels 14 Day Free Trial

If you are new to ClickFunnels and not sure if this is something for you, I recommend you to join ClickFunnels free trial and check it out. Go through the training and use ClickFunnels to be familiar with the software. If you think ClickFunnels is something for you, but the Etison suite is too expensive, you can go for the starter plan. Then you need a third party autoresponder that you connect with ClickFunnels. This is a great alternative that many people are using.

You can get a free trial by clicking here.

The Secret Share funnel price

ClickFunnels also has one secret share funnel price. This plan cost $19/month, and you can only get this price if you join ClickFunnels by registering through a shared funnel. This plan is very limited where you can have up to 3 funnels and some additional limitations. Since this is a secret plan, there is very little information out there, and I have not used this plan.  

This plan is not available all the time and is right now not possible to chose the share funnel plan, but you can check later by clicking here.

The Actionetics MD plan

If you join with the starter plan and later want to upgrade, you will upgrade to Actionetics MD plan. With this plan, you pay $297 each month and receive the ClickFunnels Etison Suite, but are limited to 5,000 contacts. Then you are billed extra $0,01 each month for each contact above 5,000.

Funnel Builder Secrets Price

ClickFunnels have a premium offer for serious funnel hackers.

Funnel Builder Secrets
Funnel Builder Secrets
  • 6 months Enterprise Account to ClickFunnels
  • Funnel Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffic Secrets Membership
  • 12 Months Access To Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

All this for just $1,997.

With all this software means you get 6 months of ClickFunnels for free!

  • 12 months Enterprise Account to ClickFunnels
  • Funnel Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffic Secrets Membership
  • 12 Months Access To Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

All this for just $2,997.

With all this software means you get 12 months of ClickFunnels for free!

Funnel Builder Secrets Premium

ClickFunnels have made a unique premium plan for those who are very serious about their business and want to do everything they can to succeed. You get the above, but you receive additional coaching calls, so you stay on the correct path, and you get answers to the questions you have.

  • 8 ClickStart Coaching Calls  ($9,997 Value)
  • 12 months Enterprise Account to ClickFunnels
  • Funnel Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffic Secrets Membership
  • 12 Months Access To Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

All this for just $5,997

With all this software means you get 6 months of ClickFunnels for free and coaching from experts!

ClickFunnels Conclusion

ClickFunnels is a great funnel builder and page editor where the focus has been to create funnels fast and easy. Later they have added more modules, and their goal is to make ClickFunnels the only software that you need as an entrepreneur.

ClickFunnels have also created more software and training to increase your success as an entrepreneur. You should consider the training as this will teach you how to create your business.

So what do you think about ClickFunnels? Have you used it?


Chapter 1: What is ClickFunnels – A Introduction

Chapter 2: What is a sales funnel (with examples)

Chapter 3: What is ClickFunnels << You are here

Chapter 4: Why use Clickfunnels

Chapter 5: ClickFunnels and E-commerce

Chapter 6: How to promote ClickFunnels as affiliate

And more are planned.

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