What is ClickFunnels? (Overview, Pricing and Features)

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So what is ClickFunnels? Are you ready to learn about this funnel building software? Read here to learn more about ClickFunnels, the price and how ClickFunnels can benefit you.


The idea behind ClickFunnels is that building funnels should be easy to do and can be done by entrepreneurs without tech skills. So you drag and drop the different elements and put the text and images where you want it. And as I have taught you in previous posts, you can use funnels for almost everything. And you can use funnels in every business.

You can also create websites in ClickFunnels, but big websites are not ideal since you then need to create all your links yourself. Small websites are fine, and I have a couple of them myself.

Click here to visit ClickFunnels and receive a 14-day free trial.

What is ClickFunnels?

ClickFunnels is a page and funnel editor where you can create different funnels with the goal to collect leads or a sale. You create the funnels with the drag and drop editor. ClickFunnels is made by an entrepreneur to help other entrepreneurs to improve their sales or get more leads. 

ClickFunnels Starter Plan

With ClickFunnels you receive the page and funnel editor and FunnelFlix.


clickfunnels menu


Here you gain access to the different funnels you have created. From there you can go to each funnel and see the different stats or edit them. You will use this menu most since you always want to improve your funnels and pages by A/B testing them.

You can read more about funnels by clicking here.


You want to collect contacts. You can get contacts by collecting leads or by getting a customer. All the information you are receiving will be visible here. This overview is for all your funnels, so if you want to see contacts from one funnel, you need to go to the specific funnel.


If doing affiliate marketing or you just want to collect email addresses, you will not have any use of this menu. If you are selling something, something you should do after some time, you want to check this menu. Again you will see sales from all your funnels in there.

Funnel Marketplace

Maybe you want something fancy, and the templates are too basic for you, then you can go to the marketplace and order a funnel. I have never done that since I think the templates are more than good enough. I have also found some share funnels that I’m using, especially those from the One Funnel Away Challenge is pretty good.

And if you are an experienced funnel builder, you can create your own funnels that you can sell on the marketplace for some extra money. If you are good, you can make some money by creating funnels and sell.

Build Funnels

In this menu, you can build your funnels from scratch or by choosing templates. In both cases, you need to decide what you want to do with the funnel. 

build a funnel

After you have chosen your desired way to build your funnel, you get the next step based on your choosing. I will begin with the Cookbook Builder Process since this is the recommended way. 

build a funnel coocbook

You choose what you want to do, sell something, collect leads or run a webinar. You set the name on the funnel and then a few necessary funnel steps are added to your account. After that, you can choose templates to your page or build them from scratch. 

build a funnel classic

You can also choose to design your funnel after the Cookbook. This book is a book Russell Brunson has written that you can download for free if you want more information. This cookbook menu lets you choose what you want to do and then choose templates.

This path gives you a lot more choices and more complete funnels. You can check how the pages in the templates are looking before choosing one. When you have found one, free or paid, the funnel is added to your account. Then you need to add your content like text and also a video if you like. And you can move things around as you want.

I like to work from a template by choosing the Cookbook menu. I know Steve Larsen that worked at ClickFunnels also liked that, but he is deleting everything and starts to design from the beginning. You need to choose what fits your needs and likings. 

What you receive in ClickFunnels Platinum

ClickFunnels platinum was launched Monday 23rd September, this was ClickFunnels 5th birthday. This is an upgraded version of ClickFunnels where you receive follow-up funnels, backpack and access to more in FunnelFlix. 

Follow-up Funnels

Follow-up funnels are where you can follow up on your leads and customers by email marketing, by using 3rd party software like Facebook messenger bots or other means to communicate with your contacts. 

Since Follow-up funnels are renamed from Actionetics, there can be some changes in how follow-up funnels will behave in the future. 


Contacts are your contact list where you can find every contact you have collected, either by subscribing or ordering one of your products. 

You can click on the different contacts you have to read more information about them. 

What I think is a bit cool is that ClickFunnels will find their social profile if they are using the same email address. That way I know if I have their main email or a “freebie email” that is used only to sign up for free stuff and later never read my emails. You can click on the social icons to see their different profiles. 

Email List

You can create email lists where you can have regular lists where you add people to the specified list. You can also have smart lists that are dynamically updated based on the rules you have set. 

The smart list settings are quite advanced where you can add your contacts based on different factors. It's easy to begin creating a lot of smart lists with many different rulesets, but Russell Brunson has advised that you keep it simple. If you create many lists with advanced rule matching, it's easy to create an automation that you will lose control over and is very hard to change. You want to follow the KISS principle


Here you can broadcast your message out to your lists. You can filter your contacts based on different criteria like tags and lists. This is the recommended main method to follow up on your contacts.

Remember you can model and reuse previously sent messages that were successful. That way you don't need to write new emails all the time.

Follow-up Funnels 

With follow-up funnels you can send automated messages to your contacts. This is usually done after a certain action is performed by your contacts. 

It's advised by Russell Brunson to use this to welcome your new subscribers and customers, follow up with a soap opera sequence and maybe follow up with a few more messages to educate and push people to your products. After that, you use the broadcast function to send messages to your list. 

While other is recommending to build a follow-up funnel that can last for a year or two. This is the least work to create in the long run, but you will not be able to broadcast messages that are up to date and relevant. 

I recommend you to follow Russell Brunson's advice and then create broadcast messages in bulk you schedule for a week or two. And remember you can model messages that you sent 6-8 months ago. Most of your list has probably not read the message or they don’t remember they have received it. That way you are able to stay up to date and can write about topics that are relevant that week. 


This is two functions that I have since I have used ClickFunnels for some time. This are functions that are no longer updated and I think no longer offered to new users. 

Clickfunnels Backpack

The Backpack is a module where you can have your own affiliate program so other people can promote your product. How cool isn't that? 

So if you have your product you are selling, then you can make this affiliate membership page where people can sign up to be an affiliate. The backpack will handle everything for you.

A unique link is created for every affiliate so they can promote it for you. If you have free or cheap products that require their email address, your affiliates will receive the benefit from the sticky cookie. More about that later, but this means that your affiliates will receive commissions years after they have bought or registered for a free product or webinar.

That way your affiliates will receive a commission based on their email address, not if they are using the same browser as they used when they were on your site. Most people have multiple devices now, and this is a method to give your affiliates credit for their work. 

ClickFunnels Collective

The ClickFunnels collective is only visible on the FunnelFlix page. You will receive access to some extra courses. There will probably come an announcement about the ClickFunnels collective later. 

ClickFunnels Community

The ClickFunnels community is a closed forum for only ClickFunnels users. 

This is a new community that is in addition to the official Facebook group where everyone can join. 

The main reason is to have only for ClickFunnels users is to avoid negativity and false claims by none ClickFunnels users. That way you will receive a better response to your questions. 

I also believe that they don’t want to have their only community on Facebook where Facebook sets the rules and where the group can be removed if they find posts that they don't like. 


With FunnelFlix you can watch courses made by ClickFunnels and other course creators. Russell Brunson wants this to be the Netflix for entrepreneurs.

ClickFunnels have all the time worked to find out why some people have success with ClickFunnels while others don't. During the years they have created and launched courses to educate new and old users. Some of the courses are very expensive while others are more affordable. Now you will as ClickFunnels member receive access to the courses based on the subscription level you have chosen. By changing the courses to subscription-based, more people will get access to the courses. More users will be successful with ClickFunnels and their business. In addition to that, ClickFunnels will make more money. 

The idea is that you can involve your whole family in this and watch it together. A couple of courses and documentaries have language or content for adults only and those are clearly marked. 

What you will receive with FunnelFlix

Below is a list of the different courses and the required subscription plan to watch them.

Quick Starts (All ClickFunnels users)

  • 30 Days
  • Affiliate Bootcamp
  • Ecommerce (coming soon)
  • Brick and Mortar (coming soon)

Documentaries (All ClickFunnels users)

  • 10X: A ClickFUnnels Story
  • Funnel Hacker TV
  • Operation Underground Railroad
  • Funnel Hacking LIVE (coming soon)

Funnel Building

  • Funnel Builder Secrets - All ClickFunnels users
  • One Funnel Away - ClickFunnels Platinum users
  • Funnel University - ClickFunnels Platinum users
  • Funnel Agency Secrets - ClickFunnels Platinum users (coming soon)
  • Unlock The Secrets - ClickFunnels Collective users

Copywriting / Sales

  • Funnel Hackathon - ClickFunnels Platinum users
  • 10X Secrets - ClickFunnels Platinum users
  • High Ticket Secrets - ClickFunnels Platinum users (coming soon)
  • Agora Financial Copywriting - ClickFunnels Collective users


  • AdSkills -  All ClickFunnels users
  • Traffic Secrets  - ClickFunnels Platinum users
  • YouTube Traffic Secrets  - ClickFunnels Platinum users (coming soon)
  • Agora Financial Media Buying - ClickFunnels Collective users

Product / Course / Offer Development

  • Product Secrets  - All ClickFunnels users
  • Outsource Force  - ClickFunnels Platinum users
  • Course Secrets  - ClickFunnels Platinum users (coming soon)
  • Offermind - ClickFunnels Platinum users

Business Strategy

  • Money Mindset - All ClickFunnels users
  • Jay Abraham: The Anthology  - ClickFunnels Platinum users
  • Personal Development
  • Tony Robbins Private Collection - All ClickFunnels users
  • The Warrior's Way Doctrine Director’s cut  - ClickFunnels Platinum users

ClickFunnels Features and Benefits

So you want to know what is ClickFunnels. I have made a list of the features and benefits in ClickFunnels is:

  • A drag and drop webpage editor so it’s easy for you to build webpages without dealing with difficult technical stuff.
  • Drag and drop funnel builder, so it’s easy for you to change or restructure your funnel without the need to recreate everything again.
  • Follow-up funnels so you can send messages to your leads and customers without the need for complicated third-party software.
  • The ability to follow up on your customers with 3rd party software. 
  • You will gain the possibility to get other people to do advertising for you for a commission so you can sell to more people.
  • Training on how to use the software, so you don’t get stuck.
  • Access to all the training ClickFunnels has created.
  • Access to training from other coaches and course providers. 
  • A funnel cookbook with training videos so you can use the best recipes for what you want to create.  
  • Free templates that you can use based on the outcome you want.
  • A community of excited and knowledgeable members that can help you if you have questions.
  • You can get a free domain for you to use, so you don’t need to buy from a third-party provider.  
  • A free cool t-shirt so you can show the world that you also are a funnel hacker.
  • Create funnels to get sales and leads.
  • You can include a membership site for you to put content on so you don’t need to order from third-party software.
  • Create forms so you can receive the information you want.
  • The ability to create quizzes so you can segment and learn more from your visitors.
  • FunnelFlix - The Netflix for entrepreneurs and their families!

ClickFunnels Pricing Guide - How much do ClickFunnels cost?

Clickfunnels have today two different subscription levels based on your needs. It’s ClickFunnels and ClickFunnels Platinum. You can read the ClickFunnels pricing table below to see the two main offers and what you receive. 

ClickFunnels 14 Day Free Trial

If you are new to ClickFunnels and not sure if this is something for you, I recommend you to join ClickFunnels free trial and check it out. Go through the training and use ClickFunnels to be familiar with the software.

You can get a free trial by clicking here.

The Secret Share funnel price

In the past, ClickFunnels also had one secret share funnel plan. The cost for this plan was $19/month and was only available if you were not a ClickFunnels member and received a share funnel. This plan had a lot of limitations and was not a good option. ClickFunnels probably made this plan so people could get a taste of ClickFunnels at a low cost. 

This plan is no longer available. 

Funnel Builder Secrets Price

ClickFunnels have a premium offer for serious funnel hackers. 

  • 6 months free ClickFunnels Platinum membership
  • Funnel Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffic Secrets Membership
  • 12 Months Access To Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

All this for just $1,997.

  • 12 months free ClickFunnels Platinum membership
  • Funnel Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffic Secrets Membership
  • 12 Months Access To Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

All this for just $2,997.

Funnel Builder Secrets Premium

ClickFunnels have made a unique premium plan for those who are very serious about their business and want everything ClickFunnels can give you to succeed. You get the above, but you receive additional coaching calls, so you stay on the correct path, and you receive answers to the questions you have from ClickFunnel's own experts.

  • 8 ClickStart Coaching Calls  ($9,997 Value)
  • 12 months free ClickFunnels Platinum membership
  • Funnel Hacks Masterclass
  • Funnel Builder Secrets Training
  • Traffic Secrets Membership
  • 12 Months Access To Funnel Scripts
  • Unlimited Funnels Bonus
  • 30 Day Money Back Guarantee

All this for just $5,997

ClickFunnels Conclusion

ClickFunnels is a great funnel builder and page editor where the focus has been to create funnels fast and easy.

ClickFunnels have also created more software and training to increase your success as an entrepreneur. You will gain access to the training inside FunnelFlix, all you need is a ClickFunnels membership.

So what do you think about ClickFunnels? Have you used it? 

Richard Walker

I'm a father of three children who are very important to me. The 9 to 5 world with small children can be tiresome and I want to break free.

So join me on my path to online income where I find the best way so you can do the same!

Richard Walker

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