ClickFunnels Books – The Complete List and Where To Get Them

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ClickFunnels and Russell Brunson have written many books, both physical books, and ebooks. How many and where can you get access to all the ClickFunnels books?  

The main books from Russell Brunson are the trilogy box set containing Dotcom Secrets, Expert Secrets, and Traffic Secrets. In addition to that, he has written multiple ebooks that teach you about marketing, funnels, and how to grow your online business. 

So witch book do you want to order? And if you want multiple ClickFunnels books, what to read first? 

Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels

Dotcom Secrets was the first book Russell Brunson wrote. This book was written to teach the importance of value ladders, funnels, and email marketing.

Dotcom Secrets is often described as the science of marketing where you receive very actionable secrets on how to structure your business. 

Dotcom Secrets is also available as an audiobook that you can order as an upsell after you have ordered the physical book. The book is narrated by Russell Brunson. 

Dotcom Secrets was rewritten in 2020 for the Traffic Secrets launch. While the book has similar content as the first edition, the book is completely rewritten. 

You can read my review of DotCom Secrets here to know more. 

dotcom secrets book

Expert Secrets: The Underground Playbook For Turning Your Online Visitors Into Lifelong Customers

After writing Dotcom Secrets, he saw people were still struggling to become successful. They created value ladders and funnels but didn’t know how to sell. So Russell Brunson wrote Expert Secrets to teach people about the art of marketing. 

To create an effective sales message, you need to tell stories. In Expert Secrets, you will learn how to create effective sales messages and his perfect webinar scripts. 

My big takeaway from this book is to find false beliefs your audience has and tell stories on how to crush them so they will order your product. 

If you love audiobooks, Russell Brunson have narrated an audiobook version that is available as a upsell after you have ordered the physical book. 

Expert Secrets was rewritten in 2020 for the Traffic Secrets launch. While the book has similar content as the first edition, the book is completely rewritten.

You can read my review of Expert Secrets here.

expert secrets book

Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers

Russell Brunson has written two books about marketing, but still many people were struggling. They had an awesome value ladder and a funnel where they crushed all the false believes their audience had. 

The problem was that they didn’t have visitors to their sites. So Russell decided to write his third book Traffic Secrets. This book is all about how to get traffic to your website or funnels. 

The problem with this topic is that tactics change all the time, so this is not a book about how to create a Facebook ad. This book is about evergreen strategies on how to get people to your website or funnel. He has described how to leverage Facebook, Google, Instagram, and others to get traffic,  but he focuses on strategies. So with this information, you can still get people to your site, even if Facebook changes or you decide to use other types of social media. 

He also decided to have a Secret Trilogy Box Set so he rewrote his other books so they were congruent to each other. After writing 3 books, he has also improved his writing so the two first books have received a huge improvement. 

And if you want the audiobook, it’s a upsell after you have ordered the physical book. The audiobook is narrated by Russell Brunson. 

You can read my review of Traffic Secrets here. 

traffic secrets book

Network Marketing Secrets: The Hidden Funnel Strategy

This book is written for people that want to do MLM or network marketing. You will learn the 3 traditional methods that people with success have and are still doing it. Now we have the internet and can do it even more clever with funnels. In this book, you will learn how you can use funnels to become successful with network marketing and MLM. 

This is a solid book and you want to read this book if network marketing is something for you. I’m not into network marketing, but I loved the book. To learn about the traditional methods was interesting. And then read how the different funnel strategies were basically the same, but on the internet with a much bigger audience was mind-blowing. 

You want to read my review of Network Marketing Secrets here if you are into network marketing. 

network marketing secrets book

Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits…No Matter What You Sell or Who You Sell It To!

This is the only book that is not written by Russell Brunson, but his friend Jim Edwards. Jim Edwards and Russell Brunson are partners of the software Funnel scripts that are also marketed by ClickFunnels. So this is sort of also a ClickFunnels book.

You will learn many tips about copywriting in this book, tips that you can use in all your writing. We all need to get more ideas on how to write better headlines and bullets. And if you want to write a sales letter, you will receive a detailed walkthrough in this book. 

I’m not into copywriting, but we all need to improve our writing skills. So I learned a lot from this book, and I used the how to write a sales letter once and I will use it again if I need. 

If you don’t want to write sales letters and sales messages, you can outsource it. But I think Jim Edwards has a point when he writes that you still need to know something. If you don’t know how to write, you will not know what you paid for is garbage or very good. 

You can check out Copywriting Secrets by clicking here

copywriting secrets book

Ebooks and other ClickFunnels books from Russell Brunson

Russell Brunson has also written many ebooks. He has probably written more than what’s on this list, but this is what’s available now. 

Lead Funnels

In the Lead Funnels ebook, you will learn about how to get leads to your business and why this is very important. You will also learn the history behind the lead funnels that are quite interesting. 

In addition to the knowledge, you will receive a swipe file with 114 unique lead funnels you can use to get ideas and models. Every business should have a lead funnel and this ebook will teach you all you need to know. 

You can read my review of Lead Funnels here

The Marketing Secrets Blackbook

This book is based on Russell Brunson’s podcast named Marketing Secrets. Here you will receive 99 of the best secrets Russell Brunson has shared in his podcast. Each secret is typically one or two pages long. If you want to listen to the complete episode to learn more, you have the link to the podcast episode at the end of each secret. 

Marketing Secrets Blackbook is free and you can download it here. 

108 Proven Split Test Winners

This is the first ebook Russell Brunson wrote to attract his new type of customers and is one of his secrets in Dotcom Secrets. There he tells the story about his customers that he hated.

His customers needed help to buy domains and other technical stuff while he wanted to share his knowledge about marketing. He decided that he needed to get new customers and this book solved it all.  

108 Proven Split Test Winners was a book that his dream customer wanted to learn about. That way he was able to help entrepreneurs and share his passion for marketing. 

This book was available as a physical book you could order, but I have only found it in an ebook version now. You can order and download the ebook here. 

30 Days: You Suddenly LOSE EVERYTHING…What Would You Do From Day 1 To Day 30 To Save Yourself…

This book is not written by Russell Brunson, but Russel is the one that created the book and is also in the category ClickFunnels books. He asked 30 successful entrepreneurs what they would do if they had to start all over again. They answered with their strategies planned out day for day. You can pick one that you like and follow the plan. 

The book is full of value and should be read by everyone that wants to start an online business. 

The book is available in the One Funnel Away Challenge where you can read more about the challenge in my review here. 

You can also buy the book as an upsell in the 30 Days Summit series. The summit is free to join by going to the registration page here. 

What ClickFunnels book should you order first?
I recommend you to order The Box Set that contains Dotcom Secrets, Expert Secrets, Traffic Secrets, and a fourth book that is the workbook. You will then be able to learn everything Russell Brunson has learned about marketing in his 15 years of experience. The Box Set can be ordered as a upsell after you have ordered one of the books. 

I recommend you to go here and order it. 

What book should you read first?
This depends on where you are in your entrepreneur journey, but Russell Brunson recommends you start with Expert Secrets where you will learn about storytelling and that you want to document your journey. That way you will follow his advice as soon as possible and build yourself an audience that will love to order what you will create for them when you are ready. 

What is your biggest takeaway from the ClickFunnels books?
My biggest takeaway is that you want to publish to build an audience. I believe this is very valuable, but still very difficult. You start with your publishing and nobody is consuming what you are creating. It’s boring and feels useless until you see it work. All you need to do is to continue to you see results…

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Richard Walker


I'm a father of two children and they are very important to me. The 9 to 5 world with small children can be tiresome and I want to break free. So join me on my path to online income where I find the best way so you can do the same!

Richard Walker

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