Expert Secrets Review – The Art of Marketing and Selling?

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Want to become an expert? Or do you want to know more about expert secrets? Then read my review to know more.


Hi there, my name is Richard and I will now give my thoughts about Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice. This bool is written by Russell Brunons, the co-founder of ClickFunnels.

I have not bought the expert secrets book alone, it was a part of the black box in an order bump for DotCom Secrets so I received both books. More about the complete offer later.

I read Dotcom secrets first and then Expert Secrets. As I understand it, Russell Brunson wants us to read them in the other direction. Russell has also told that Expert Secrets is the art of marketing, while DotCom Secrets is the science. And you need both to succeed.

I loved Dotcom Secrets, but I was a bit reluctant to Expert Secrets at first. The reason was the name, I didn't see myself as an expert and I don't want to start a movement. I want to be in front of my computer and do internet stuff. So what is this movement about?

Click here to receive Expert Secrets by Russell Brunson for FREE!

Expert Secrets Review - I was not enthusiastic, but was wrong!

So I started to read without enthusiasm, but after some pages, I had difficulties to put the book away. There was so much to learn that I'm also using while I write this. It's important to tell a story and until now I have almost only done storytelling.

Russell Brunson writes in this book that everyone is an Expert. You know something that other people don't know. And this information may someone want to pay for. You may not have a degree, but this will not devalue your knowledge. And all you need to do is to be one step ahead of the people you are teaching. This was a powerful message.

This book is also about selling. You want to structure your message so people believe in you and connects with you. You can structure your business and funnels like in DotCom Secrets, but without the knowledge about the art of selling, you will not succeed. 

expert secrets

What is included in expert secrets

The book has the following table of content:

Section One: Creating Your Mass Movement
Secret 1: The Charismatic Leader / Attractive Character
Secret 2: The Couse
Secret 3: The New Opportunity
Secret 4: The Opportunity Switch

Section Two: Creating Belief
Secret 5: The Big Domino
Secret 6: The Epiphany Bridge
Secret 7: The Hero’s Two Journeys
Secret 8: The Epiphany Bridge Script
Secret 9: False Belief Patterns
Secret 10: The 3 Secrets

Section Three: Your Moral Obligation
Secret 11: The Stack Slide
Secret 12: The Perfect Webinar
Secret 13: The One Thing
Secret 14: Breaking and Rebuilding Belief Patterns
Secret 15: The Stack
Secret 16: Trial Closes

Section Four: The Funnels
Secret 17: The Perfect Webinar Model
Secret 18: The 4-Question Close (For High-Ticket Offers)
Secret 19: The Perfect Webinar Hack
Secret 20: Email Epiphany Funnels
Secret 21: Epiphany Product Launch Funnels

Section Five: What’s Next?
Secret 22: Fill Your Funnel
Conclusion: Your Invitation

The complete offer

Expert secrets have some upsells, so I will go though the complete funnel here.

Expert Secrets book

The Black Box - DotCom Secrets, Expert Secrets and some books about ClickFunnels and sketches from the books.  

Storytelling Secrets - This is video from an event Russell Brunson had where he and Daegon Smith tells you how to tell a story. This is the knowledge that Russell Brunson later wrote about in Expert Secrets.

Audio Books - The audiobook version narrated by Russell Brunson. As you know, I have not bought this since I bought the black box from DotCom Secrets, but I did buy the audio version from That version is not narrated by Russell. Just want to mention it since some people are annoyed by that and have later bought the version from Russell Brunson.

Expert Evolution - This is video from an event where Russell Brunson talks about how to overcome your fear and use it as something positive. So he has created a system that he wants to share with you.

Funnel Builder Secrets is promoted on the Thank you page where you can join ClickFunnels premium ClickFunnels webinar. 

Conclusion - You are an expert and you need to read the book to understand why.

As you probably understand so I do recommend to buy Expert Secrets. You receive massive value and I found it very valuable to learn that I also am an expert. Not as big as many others out there, but I'm a step in front of some of you out there. And I'm a huge step in front of myself a few years ago...

The book is free and for US customers you only need to pay $7 for shipping and handling. As you see in the picture below, you need to pay more at Even now when it is on sale. 

expert secrets amazon

expert secrets amazon

So if you want to learn the art of selling, you need to read this book. 

Richard Walker

I'm a father of three children who are very important to me. The 9 to 5 world with small children can be tiresome and I want to break free.

So join me on my path to online income where I find the best way so you can do the same!

Richard Walker

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