Dotcom secrets review – A marketing book worth reading?

*This post may contain affiliate links. Please read my disclaimer for more info.

So you want to know more about dotcom secrets and want to read an honest review? Then you are at the correct page.


Hi there. My name is Richard and I want to tell my story behind DotCom Secrets: The Underground Playbook for Growing Your Company Online.

When I ordered the book I thought this was a glorified marketing book written by Russell Brunson to promote Clickfunnels. This was my impression from most free books, they are just a long sales letter. This was the first physical free book I have ordered.

I ordered the book after I started promoting ClickFunnels as an affiliate. One internet famous person I'm following recommended his affiliate training and I liked what I received. This is a viral sharefunnel where you receive training to be a successful affiliate of ClickFunnels if they sign up through the owner's link. The funnel and training will be shared to everyone that signs up. You can find it by clicking here if you are interested

We were recommended to promote Dotcom Secrets and the other products Clickfunnels have created, so I decided to buy some of them first. I don't like to promote something that I have not tested myself. Especially if I think it is sort of a sales book for a product.

Click here to receive a DotCom Secrets by Russell Brunson for FREE!

Dotcom Secrets review - I was surprised!

I was a bit surprised by the size of the book when I received DotCom Secrets. The book was a bit thicker then I thought. So I started to read and after a few pages, I was a bit surprised. This was really good! Yes, it was some promoting of ClickFunnels so I was not completely wrong, but the book was way over my expectations.

So after reading the whole book in a couple of days, I was much wiser regarding marketing. It made me think differently about so much. Things that I have never heard of after done several courses. So I'm very happy about buying and reading the book.

What's included in DotCom Secrets?

The book have the following table of content:

Section One: Ladders and Funnels
Secret 1: The Secret Formula
Secret 2: The Value Ladder
Secret 3: From a Ladder to a Funnel
Secret 4: How to Find Your Dream Customers
Secret 5: The Three Types of Traffic

Section Two: Your communication / Follow-up funnel
Secret 6: The Attractive Character
Secret 7: The Soap Opera Sequence
Secret 8: Daily Seinfeld Sequence

Section Three: Funnelology Leading Your Customers to the Sale (Over and Over Again)
Secret 9: Funnel Hacking
Secret 10: Seven Phases of a Funnel
Secret 11: The Twenty-Three Building locks of a Funnel
Secret 12: Frontend vs Backend Funnels
Secret 13: The Best Bait

Section Four: Funnels and Scripts
Frontend funnels:
Funnels 1: Two-step, free-plus shipping
Funnels 2: Self-Liquidating Offer
Funnels 3: Continuity
Funnels for the Middle of the Value Ladder
Funnels 4: The Perfect Webinar
Funnels 5: Invisible Funnel Webinar
Funnels 6: Product Launch
Backend funnel
Funnels 7: High-Ticket, Three-Step Application

Section Five: ClickFunnels
Conclusion: Ignite Your Funnel


The complete offer

First time I bought the book I also accepted the offer bump that was The Black Box. In this package, I received Dotcom Secrets, Expert Secrets, a book with all the sketched in the books and 3 books about ClickFunnels.

The second order bump is 3 funnels in a bundle. Nice to have when you are creating your funnels.

The upsell was an audio version of the book narrated by Russell Brunson. I didn't choose this upsell and regretted later, so I bought the book once more after a few months to also get the audio version. I love audiobooks and if you do the same, don't so the same mistake as I did.

The second upsell is Traffic Secrets. A course made by John Reese about how to get traffic, both for free and paid.

On the thank you page you can read about Funnel Builder Secrets and join the webinar if you like.

Conclusion - Everyone should read DotCom Secrets

I think everyone should read Dotcom secrets since you receive a massive value for free. You only pay for shipping and handling. For US customers, the price will be $7. As you can see from the picture below, the price to buy it on is higher. And the book is for sale and still cost more! 

dotcom secrets amazon

As Russell Brunson has previous have told us in one of his many videos, DotCom Secrets and Expert Secrets contains almost everything he knows about marketing.

This is a book that everyone should read.

Richard Walker

I'm a father of two children and they are very important to me. The 9 to 5 world with small children can be tiresome and I want to break free.

So join me on my path to online income where I find the best way so you can do the same!

Richard Walker

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