Dotcom secrets review – A marketing book worth reading?

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So you want to know more about dotcom secrets and want to read an honest review? Then you are at the correct page.


Hi there. My name is Richard and I want to tell my story behind DotCom Secrets: The Underground Playbook for Growing Your Company Online.

When I ordered the book I thought this was a glorified marketing book written by Russell Brunson to promote Clickfunnels. This was my impression from most free books, they are just a long sales letter. This was the first physical free book I have ordered.

I ordered the book after I started promoting ClickFunnels as an affiliate. One internet famous person I'm following recommended his affiliate training and I liked what I received. This is a viral sharefunnel where you receive training to be a successful affiliate of ClickFunnels if they sign up through the owner's link. The funnel and training will be shared to everyone that signs up. You can find it by clicking here if you are interested

We were recommended to promote Dotcom Secrets and the other products Clickfunnels have created, so I decided to buy some of them first. I don't like to promote something that I have not tested myself. Especially if I think it is sort of a sales book for a product.

Click here to receive a DotCom Secrets by Russell Brunson for FREE!

Who is Russell Brunson, the author

Russell Brunson is the co-founder of ClickFunnels, a page and funnel builder software. The story behind ClickFunnels started when Todd Dickerson, another co-founder of ClickFunnels, decided he wanted to make it easier to create webinar funnels for Russel Brunson. 

Each month, Russell Brunson wanted a new funnel to launch a product. Each month he needed a lot of people to design and code the funnels. Usually, they were not working out of the gate so he also needed to adjust them. All this demanded a lot of redesigning and coding. 

It was during this time ClickFunnels was born, to help an entrepreneur like Russell Brunson to market his business. Later ClickFunnels was launched as a tool to help other entrepreneurs with their business. 

Russell Brunson has after that dedicated himself to help other entrepreneurs with their business by creating courses, writing books and educate for free on YouTube and in his podcast to mention a few platforms he is using. 

DotCom Secrets is one of the 3 main books he has written. The other ones are Expert Secrets and Traffic Secrets. Those 3 books contain all the knowledge Russell Brunson has about marketing. 

The story behind funnels

The story behind sales funnels when Russell Brunson sold a course on how to make a potato gun. He made some money by advertising on google and was happy. One day the price of advertising increased and he was no longer profitable. To much frustration, he had to turn the advertising off like most other marketers at that time. 

The person who can spend the most money to acquire a customer wins

A quote from Dan Kennedy

Since Russell Brunson, like most other small marketers who don’t have funding, they need to be clever to beat others. He had to outspend his competitors to win. So how can you do that? 

By using funnels! When a customer buys a potato gun course, what else do they need that will help them? How can you provide more value in exchange for money? Russell Brunson’s solution was to partner with someone that sold potato guns. That way he could offer a done for you potato gun for those who wanted a potato gun right away. By doing this he increased his average cart value by far and was again profitable with his advertising. 

A clever move, don’t you think? 

DotCom Secrets is all about funnels, value ladders and how you can structure your business to provide more value to your customers and increase your average order value. The trick is to guide your customer through a sales process so you are providing the correct value to the correct price. And you have to do this without being sleazy and make your customers angry. 

Dotcom Secrets review - I was surprised!

I was a bit surprised by the size of the book when I received DotCom Secrets. The book was a bit thicker then I thought. So I started to read and after a few pages, I was a bit surprised. This was really good! Yes, it was some promoting of ClickFunnels so I was not completely wrong, but the book was way over my expectations.

So after reading the whole book in a couple of days, I was much wiser regarding marketing. It made me think differently about so much. Things that I have never heard of after done several courses. So I'm very happy about buying and reading the book.

What's included in DotCom Secrets?

The book have the following table of content:

Section One: Ladders and Funnels
Secret 1: The Secret Formula
Secret 2: The Value Ladder
Secret 3: From a Ladder to a Funnel
Secret 4: How to Find Your Dream Customers
Secret 5: The Three Types of Traffic

Section Two: Your communication / Follow-up funnel
Secret 6: The Attractive Character
Secret 7: The Soap Opera Sequence
Secret 8: Daily Seinfeld Sequence

Section Three: Funnelology Leading Your Customers to the Sale (Over and Over Again)
Secret 9: Funnel Hacking
Secret 10: Seven Phases of a Funnel
Secret 11: The Twenty-Three Building locks of a Funnel
Secret 12: Frontend vs Backend Funnels
Secret 13: The Best Bait

Section Four: Funnels and Scripts
Frontend funnels:
Funnels 1: Two-step, free-plus shipping
Funnels 2: Self-Liquidating Offer
Funnels 3: Continuity
Funnels for the Middle of the Value Ladder
Funnels 4: The Perfect Webinar
Funnels 5: Invisible Funnel Webinar
Funnels 6: Product Launch
Backend funnel
Funnels 7: High-Ticket, Three-Step Application

Section Five: ClickFunnels
Conclusion: Ignite Your Funnel


The complete DotCom offer

First time I bought the book I also accepted the offer bump that was The Black Box. In this package, I received Dotcom Secrets, Expert Secrets, a book with all the sketched in the books and 3 books about ClickFunnels.

The second order bump is 3 funnels in a bundle. Nice to have when you are creating your funnels.

The upsell was an audio version of the book narrated by Russell Brunson. I didn't choose this upsell and regretted later, so I bought the book once more after a few months to also get the audio version. I love audiobooks and if you do the same, don't so the same mistake as I did.

The second upsell is Traffic Secrets. A course made by John Reese about how to get traffic, both for free and paid.

On the thank you page you can read about Funnel Builder Secrets and join the webinar if you like.

Download DotCom Secrets PDF, is it possible? 

I see several people are asking if they can download DotCom secrets in a pdf version for free and this is not possible. There is no pdf version, only a paperback version. 

The good news is that you can order DotCom Secrets for free, all you have to do is to pay for shipping and handling. 

I’m happy there is no pdf version, because I have my hard drive full of pdf books that I have downloaded for free, but never read. 

By ordering a physical book that is mailed to me, and now is on my shelf, I’m actually looking at the book every day. I’m reminded about the book, and when I wonder how I should do something, I grab the book and find the pages that are about the topic. 

Don’t put it away, then it will have the same value as the rest of the free pdf files you have on your hard drive. 

The DotCom Secrets book is not free, is it a scam? 

The book is free, but since this is a physical book, you need to pay for shipping and handling. If you check the price for the book on Amazon, you will see you have to pay more then at Dotcom Secrets.

I have ordered a service where I have access to a lot of courses about marketing. I have downloaded and done a lot of the courses. I watched through them and was thinking “wow, I’m learning so much”. But because I got the course for free I actually didn't take action. And the little action I took, was not enough to get things moving. 

First, those who pay, pay attention. And the more they pay, the closer attention they pay.

A quote from Russell Brunson, Expert Secrets

I didn't pay for the course, so I didn't pay attention. It is now I’m seeing the value of pay for information so I will pay attention and do what I have learned. 

So by giving you the book for free, Russell Brunson is doing you a disfavor and you should pay for the book, not only for the shipping and handling. 

So pay the shipping and handling he is asking for. You will pay attention and by having the physical book on your shelf, you will be reminded about the book and actually read it and use it as the book is made for. 

The DotCom Secrets Audiobook

As mention before, the DotCom Secrets audiobook is an upsell after you order the physical book.

So first you order the physical book and then you see the screen below, add the audiobook and you will receive an email where you can log in to a members area and download the audiobook. 

In the DotCom Secrets members area, you will receive both a Dotcom Secrets mp3 version and a DotCom Secrets Itunes (M4B) version.

The audiobook costs $37 at the current time. 

What else is included in Russell Brunson’s DotCom Secrets audiobook?

When you order DotCom Secrets audiobook, you receive 5 awesome bonuses from Russell Brunson. 

  • DotCom Secrets Audiobook Supplemental Material - A 169 pages long pdf file with all the sketches from the book. That way you can listen to the audiobook and watch the sketches Russell is talking about. 
  • The Order Form Bump – How to Increase vary value on the initial order form page. A pdf file issued from Russell Brunson’s DotComSecrets labs that explain the order form bump in detail. 
  • The Invisible Funnel – How to get people to give you money without actually selling anything. A pdf file issued from Russell Brunson’s DotComSecrets labs that explain the invisible funnel in detail. 
  • The Bridge Page – The secrets of converting cold traffic. Another pdf file issued from Russell Brunson’s DotComSecrets labs that explain the bridge page. What is a bridge page, when to use it and what you need to add to make it convert? 
  • The Yellow Brick Road by Stacey Martino. A 30min video where Stacey shares her golden nuggets.
  • The Funnel Hacker’s Cookbook – How to build sales funnels more efficiently with all the necessary elements. 

How to get the DotCom Secrets audiobook and the bonuses?

Step 1: Go to the DotCom Secrets free book offer page. 

Step 2: Fill in your name and address. 

Step 3: You will be offered the audiobook version on the next page.

Conclusion - Everyone should read DotCom Secrets

I think everyone should read Dotcom secrets since you receive a massive value for free. You only pay for shipping and handling. For US customers, the price will be $7. As you can see from the picture below, the price to buy it on is higher. And the book is for sale and still cost more! 

dotcom secrets amazon

As Russell Brunson has previous have told us in one of his many videos, DotCom Secrets and Expert Secrets contains almost everything he knows about marketing.

This is a book that everyone should read.

Richard Walker

I'm a father of three children who are very important to me. The 9 to 5 world with small children can be tiresome and I want to break free.

So join me on my path to online income where I find the best way so you can do the same!

Richard Walker

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