eCom Elites Review: A Step By Step Dropshipping Course By Franklin Hatchett

*This post may contain affiliate links. Please read my disclaimer for more info.

I have written an eCom Elites review after Franklin Hatchett has recently updated his dropshipping course eCom Elites. Is it a scam or a product that will actually help you make money online? Is Franklin Hatchett’s Course Worth It?


Hi there, my name is Richard, and I bought the eCom Elites course for some time ago. This review is updated and based on eCom Elites 2.0. eCom Elites 1.0 was replaced by 2.0 and everyone that bought the first version also received this update. I have to say that was a very nice surprise from Franklin Hatchet, the course creator. More about him later. 

ecom elites logo

The dropshipping method is usually about advertising products on Facebook to test. If you sell for more then you are using in advertising, you have a winning product. Dropshipping can be an awesome method to make money online, but many people struggle. And many of those that have received some initial success with one product struggle to find more winning products. When you find your winning product, you can scale this business to the moon if you do it correctly.

So most people need to invest in themselves, and the most common method is a dropshipping course. There are so many courses out there, and I suspect that most of them earn more money by selling courses then actually doing dropshipping. So you have to choose the correct ones, so you are not fooled by false gurus with photoshopped earnings. So this article is written to help you find the correct one.

What is Ecom Elites?

Ecom Elites is a dropshipping course made by Franklin Hatchett. The course covers everything from product research, Shopify store setup, and how to get customers from multiple sources. You will also gain access to an engaging private Facebook group and lifetime updates.

Click here to visit eCom Elites

My eCom Elites Review: Here’s My Thoughts and Opinions

I was interested in eCom Elites after I have watched several youtube videos from Franklin Hatchett. I liked all the value he delivered in his channel and loved how he structured and talked in his videos. So when I saw that he had a dropshipping course, I was very interested.

So after reading his sales letter and watching a couple of more of his videos on Youtube, I was sold. Mainly since the price was so low compared to what I was used to.

So I got instant access and started to watch his videos. I already had a Shopify store, so I decided just to follow his guidelines and install the themes and add-ons he recommended. I followed his advice regarding finding, and testing products and I tested 10-15 products before a big win.

I found a winning product based on Franklin's advice, and I was both happy and excited. I increased the advertising cost like we were told and I managed to scale it to a nice income.

So eCom Elites is working and the methods Franklin will teach you can be a life changer.

Ecom Elites 2.0 Pricing

eCom Elites is now available in two different packages. You have the Standard package to $197 and one Ultimate Package to $297. Both Packages are today heavily discounted. (Click here to check the updated price)

ecom elites pricing

There is no free trial to Ecom Elites, but you will receive a 30 days money back guarantee.

In the next chapter, I will go through the course, and you will see the difference between the two offers. 

What’s Included In eCom Elites course

In this course, you will gain access to more than 160 videos with pure content and no fluff.

Franklin Hatchet often does his videos in front of a whiteboard or computer while he is showing his exact step what he usually does.

His teaching style is not very formal, and he is honest. His way to teach tells me he knows what he talks about and doesn't need to oversell and try to force trust from us.

This is the Welcome Screen

The modules in this dropshipping course:

I have written an overview of what you will receive in each module, but if you don't want so much information, you can skip this step in my eCom Elites Review.

1. Welcome
One short welcome video where Franklin thanks you for buying his course.

2. Ecom Introduction
Two videos explaining the ecom business and drop shipping in detail.

Franklin explains how this model works, and he also has a motivation video where he talks and shows the results his students have with his course. 

The dropshipping model

3. Module 1 - Setting Up Your Shopify Store
Shopify is the most used platform for dropshipping, and because of that, you have multiple plugins and software to help to automate your store. This course is based on Shopify.

Franklin goes through the concept of a general store and niche stores. A topic you see a lot of different Facebook groups.

Then he shows you from start to finish how to set up a Shopify store. He recommends both a free Shopify theme and his premium Shopify theme eCom Turbo. In the beginning, a free theme is perfect as also Franklin tells you. However, Ecom Turbo is used by many successful stores so you should consider it.

You will learn all the steps in how to get your store up and running. Everything from how to customize the theme to add products, shipping strategies, coupons and how the store funnel works.

You will also learn how to set up a simple upsell, something you should do very early, but is not required in the beginning.

Taxes are also something that many people are asking about, and Franklin goes through that topic also in this module.

What I like is you also learn how to set up your store outside the USA. The payment is a bit different, and there are many questions about that from non-US dropshippers that sells in the US. So this is very nice and not usually taught in other courses. If you have some questions regarding that, you can also ask in the comments at the end of this article. I'm outside the US, but the US was my primary market.  I will answer all your questions about this and others you may have.

This module has 19 videos. 

Here Franklin goes through how to set up a simple upsell.

4. Module 2 - Sourcing Products And Research
To find winning products is essential for this business model. Then you need to know what to search for and how to find them.

Franklin goes through the triangle of sales. What you should look for when doing your research, so you don't add random products to your store. I remember I was told to I just needed to test products in my first course so this is an essential video.

Spying on your competition and find their winning product can be a description of success. This can be done both in their store or where they do their advertising. Franklin will teach you multiple methods, and you should use most of them in your search for the next product you want to test on the market. 

This module contains 22 videos.

Triangle of Sales

5. Module 3 - Facebook Traffic
Facebook is the most important source of customers, and this was the only source you were taught a few years ago in dropshipping courses. Here you learn every aspect you need to know regarding Facebook advertising. 

You will learn everything from setting up a business account on Facebook to add a facebook pixel and all the technical aspect of Facebook advertising.

So when you are ready to start advertising, you need to learn how to do it. How much should you spend on the budget when you are testing products? How long do you test each product? And more importantly, you got a sale, what to do now? All this and more is explained in this section.

The videos are short and specific, so you can skip videos that you already know.

This module contains 34 videos.

Franklin explaining Facebook ads

Do you enjoy my review so far? 

6. Module 4 - Instagram Traffic
Lately, Instagram has become more popular as a source of customers. Both to advertise on and buy advertising from influencers.

In this module, you will learn how to do advertising and retargeting. This is easy enough if you have gone through the Facebook traffic module. To advertise on Instagram, you need to do it through Facebook.

What is a bit more complex is to advertise through influencers. They do not always have their customers best interest in their minds, and many people have been scammed by so-called influencers. They can charge too much or have an Instagram account where almost all their followers are paid for and are most probably bots. Bots do not purchase from you, so here it's a minefield to get lost too.

So we are lucky to have several detailed videos on how to spot the right influencers and what you should expect to pay for their services.

This module contains 9 videos.

7. Module 5 - Email Marketing
Email marketing will be more and more critical in the future. You can earn up to 30% of your revenue from email marketing so be sure to start early. Especially with abandon cart emails.

What Franklin recommends is for you using Contact Flow as an autoresponder. An autoresponder is a software that stores the email addresses you have collected, and you can send them emails. Both automatically or manual. He goes in great detail regarding how to send emails, what to write and how to build an automatic email flow.

Most of what you learn in this module can be used in most autoresponders. That's why he also has a couple of videos about how to use MailChimp. I want to note that Shopify and MailChimp are not so easy to connect now, maybe they sort out their conflict in the future.

This module contains 14 videos.

A screenshot from where Franklin is going through the email marketing part in eCom Elites. This is Contact Flow. 

8. Module 6 - ChatBot Profits
Chatbots are new, and many people are searching for information on how to incorporate chatbots in their business. It's an excellent method to connect to your audience and something you absolutely should do.

You can sell through chatbots, and you can send order information to your customers. This will also improve your customer service, and you can be a bit overwhelmed by all the questions you can receive. What most store owners love is that they will understand their audience much better and will be able to change critical components with their store that can skyrocket the sales. This is information you also want to collect. 

This module contains 12 videos. 

Here Franklin is explaining chatbots in a software named ManyChat.

9. Module 7 - Building Sales Funnels (Ultimate Pack only)
You need to buy the Ultimate deal to get access to this module.

I love funnels, and I’m convinced you should implement sales funnels when you have found your winning product to increase your average order value from your customers.

This training is based on ClickFunnels, a software where you can build sales funnels and A/B test your pages so you can optimize for maximum sales. So when you have a winning product, you can create a better sales page in ClickFunnels. Then you can add an upsell. For physical products, it's recommended to give your customers the option to buy more of the same to a discount. After that, you can offer others, but related products. That way you can increase the average order value. This is very important when you are paying for the traffic to your store.

With the increased advertising cost, you should try to make the most out of each customer. It sounds a bit cynical, but as long you are offering something that will help them, everyone should be happy.

This description is a bit long and is showing my love for funnels. When you order eCom Elites, and if you pick the Ultimate offer, you will understand why. 

This module contains 15 videos.

Franklin is explaining how to use ClickFunnels together with Shopify.

10. Module 8 - Google Ads (Ultimate Pack only)
You need to buy the Ultimate deal to get access to this module.

Google advertising was widespread in the past before Facebook. Then more and more people started with Facebook advertising, and the advertising cost increased. Now more people are beginning to look to Google again.

You will learn how to set up a Google advertiser account and how Google works. Franklin will explain how to create a search ad, like them you are seeing at the top when you are doing a google search.

You will also learn about retargeting that is important. If you do retargeting at both Google and Facebook, most people will get another chance to order from your store if they didn't do it the first time.

Google merchant is also explained in this module with a step by step guide on how to do this. Even a video about how to do advertising on Youtube.

This module alone is worth the price of the whole course. So I recommend you to go for the Ultimate offer when you are buying the eCom Elites course.

This module has 17 videos.

Franklin is explaining the Google Merchant account in this video.

11. Module 9 - Organic Google Traffic (SEO)
Franklin started with SEO and affiliate marketing, so this is something he really knows about. SEO is the most common method regarding drop shipping, but you should have it in your mind while creating headlines and product descriptions.

If you want to create a blog for your store, then this module very important. To create a blog is not recommended in the beginning, but can over time create a steady flow of traffic.

This module contains 8 videos. 

Franklin is doing keyword research in the software he using. 

12. (Bonus) - Increase Sales & Secret Videos
Here you learn about how to increase your average order value even more and some secret videos. One of them is by using a coupon site… How can you use coupon sites to earn more money? You can find this secret and other secrets inside this module that contains 7 videos in total. 

13. Bonus Content (Partly Ultimate Pack)

This is the bonus module where you find his top niche book and his top product book. Read through these books and you will get ideas about what you can try to sell. From the sales page, I understand the books are for those who bought the Ultimate deal only. The two books and 4 other videos are inside this bonus module. 

eCom Elites Niche Cheat Sheet

14. Bonus Q&A
Franklin is delivering another bonus, and this is 6 Q&A videos where he answers previous questions. I assume more will be added in the future. 

Do you receive some support?

With eCom Elites, you will receive the proper support. You can reach Franklin with both email and on the private Facebook group dedicated to this course.

When you buy the eCom Elites, you receive an email that encourages you to join his private Facebook group named “eCom Elites Exclusive Hideout” for the buyers of eCom Elites. This masterclass is a Facebook group where you can engage with others. There is also a link inside the member area of the course. When you apply for membership to the group, he will manually approve you. You are usually accepted during the next 24 hours. The Facebook group is active with a lot of successful members that love to help. Franklin personally answers every question that is asked.

You can also send an email to his support, but I guess this is more for private matters. If you want to ask about the training, the Facebook group is the best place. That way, other members will also learn from the questions asked.

Who is Franklin Hatchet?

Franklin Hatchett is from New Zealand and has been in online marketing for several years. He started his online career with affiliate marketing and was successful with niche sites. This is my understanding based on all his YouTube videos and his different courses.

In 2015 he started with eCommerce and dropshipping with Facebook ads. He was successful and was able to repeat his success again and again. Some of his friends loved this idea, and he started to help them create their own dropshipping shop. He then knew that he was able to teach others to become successful and live their lives on their own terms, so Franklin decided he wanted to create an online course and help even more people. This is the story behind the dropshipping course eCom Elites.

The dropshipping business evolved a bit, and people wanted more ways to receive people to their shop, so he updated his course in late 2018 to include more options regarding where to advertise. He also updated how the course is presented and with new tactics that Franklin had success with.

Who are eCom Elites for?

This course is for people that want to learn dropshipping by using Shopify. I felt eCom Elites was in the beginning for both beginners and intermediate users. After the update, experts can also learn from eCom Elites.

Beginners will learn the basics of this dropship model. You will also learn how to set up your Shopify store with advice on which theme to use. Franklin will give you information on which free theme, and he will also recommend his premium Shopify theme if you want to invest in your store. The Shopify theme used in his course his a free theme so no buying pressure.

You will also receive basic training on how to get people to your store and how to make them a customer.

Intermediate users will benefit from the advanced training and email marketing. Not everybody knows how to use Google advertising to get customers, and in this course, you will learn that and even more sources to receive customers. I also want to mention the training on how to create sales funnels is essential.

In the secret module, you will learn the basics of how to grow your business and make the most of it. Your time is limited, and at one point you should hire help. Franklin gives you advice on how to find the virtual assistants you need to scale your business.

Experts that are running a successful business, but want to expand to other sources of traffic will learn from this course.

eCom Elites 2.0 compared with other dropshipping courses

The first dropshipping course I bought was an expensive one. The cost was $2997, but most people received a discount and paid $1997. This expensive course was not better then eCom Elites. The support was not better either. What I received was training in Facebook ads and how to set up our shop. This was the standard at that time so even as this course is way better, the standard for today's courses is higher than a few years back. What I also received was a bunch of poorly made software that they have developed that should help us in our dropshipping business, but most people that got some success ditched the software early. The paid software that exists out there was far better.

Then they made an updated course the year after with improved tactics and was highly recommended also for existing customers. We got a big discount, so I paid $1297 if I remember correctly. I didn't get the updated version for free as I did with Franklin Hatchetts eCom Elites.

That course was not far better then eCom Elites. New training with newly developed software that was poorly made and once you had some success, you switched to paid versions since they saved you a lot more time and struggle. After these two courses, I learned the lesson the hard way, self-developed software with sky-high value is not something you should go for.

Then you have Alex Beckers H-Com 3030 and Adrian Morrisons eCom Success Academy that are great premium and popular courses. They have a bit better support since they have coaches available, but the training is on pair to eCom Elites 2.0.

So why not choose the less expensive course, so you have more money to do advertising?

Pros & Cons

So now what I like and what I don't like with the course


  • Step by step and over the shoulders videos on how to do it.
  • Franklin Hatchett is outstanding in explaining and teaching how to do dropshipping.
  • You will also learn how to get customers from multiple sources, so you are not stuck with only one.
  • Franklin will teach you very important email marketing. You will see a 30% increase in sales that is basically free.
  • You will learn about sales funnels that are important and will be even more critical in the future.


  • There are no written worksheets with a summary. Not an important one.

What do you think about my eCom Elites course review? I love to hear your thoughts in the comments. 

So why buy a course when you have youtube?

If you want to start with drop shipping, you can begin to watch videos on youtube. You will receive a lot of information, but also conflicting advice. You will get information overload and spend way too much time on youtube and never start with your dropshipping project. I know all about this. I have written a post about why a course will help you here.

Or you can buy this course, the best course I have ever purchased for the money where you receive step by step videos, and you will build your business with the information you have just collected. You don't need to know your complete roadmap before you begin, you need to know the next step. So where do you find the information about the next step? That information is in the following unwatched video in eCom Elites. That way you will not get information overload. And most importantly, you will take action!

The single biggest reason people are failing in their internet business is that they don't take action. And I’m convinced Youtube and scrolling on Facebook and Instagram is a huge part of that. 

My Bonuses

You will receive a great course with eCom Elites, but I want you to succeed. I know everything about struggling and how it feels. So I want to add some extra bonuses if you buy through my affiliate link after reading this review. 

All this can be yours if you buy through my link. You will receive my bonuses when you order the course, but feel free to contact me if you experience some problems.

Conclusion: eCom Elites is an excellent dropshipping course

eCom Elites 2.0 is an excellent e-commerce course at a reasonable price.

You receive a lot of value for all the hours of training, and this is the course I recommend if you are serious about drop shipping.

Drop Shipping is not so easy as it was before and many struggles to gain success. With this course, you will receive all the knowledge you need to start your 6 to 7 figure a year dropship business.

You can go for the standard package and save some money. eCom Elites are today heavily discounted and I believe the two training modules you are missing out are important.

Google ads are more important now that Facebook ads cost more. That way you can try Google ads if you struggle with Facebook ads.

I believe sales funnels are important and will be even more in the future. Even Shopify writes that you should have sales funnels when you have a product that you sell heavily. A sales funnels will increase your average order value. The businesses that are able to pay the most for a customer will always survive.

I highly recommend eCom Elites 2.0, both packages. I hope you enjoyed my eCom Elites Review and I answered the questions you have, if not please ask them in the comment section. 

Richard Walker

I'm a father of three children who are very important to me. The 9 to 5 world with small children can be tiresome and I want to break free.

So join me on my path to online income where I find the best way so you can do the same!

Richard Walker

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    1. Hi Dave.

      Thank you so much. I should probably mention this in the review, and I will add it soon.

      You will receive a 30-day action based guarantee when buying Ecom Elites. If you don’t get results with this course, you will receive a full refund and keep the course. You need to do what Franklin has advised you to do before you can get the refund. Action based guarantees are standard regarding courses.

    1. Hi Stan

      Thank you for your comment. Franklin lives in New Zealand and is doing dropshipping. I’m from a European country and made this work. Your origin country is not an issue when dropshipping from China.

      Actually, I think it’s better not to be living in the US since you don’t need to think about sales taxes.

  1. Does ecom elite helps in identifying hot selling products and their suppliers like the ecomhack of Jared goetz ?

    1. Hi Sam.
      Ecom Elites have a module about how to do product research and different methods to find products. The module contains 22 videos, and a couple of them is about how to find sellers.

      I don’t know how Jared Goetz does it so I can’t answer that part of the question. Sorry.

  2. I am a resident of Nigeria, West Africa, can the processes in the course work in my location?

    1. Hi Asuquo.
      This course works wherever you live. What Franklin recommends is to sell to the USA since it is the biggest market, but you can use what you learn to sell where you wish. This course also has a video about how to set up payments for none US users.

      You will be a bit limited regarding payment processors, but I see Shopify (the recommended ecommerce software) have easy to use partners for users in Nigeria. You can read more here:

  3. Hi Stan,
    I’m a beginner, which one do u recommend, the $197 or $297, and how will I receive the bonuses u mentioned above if I sign up through you.
    Thank you.

    1. Hi Rebecca.

      You will get the most value for your money with the $297 package, and I generally recommended that package.

      However, as a beginner, less is often better. The additional training can distract you and you should focus on the one thing in the beginning. If you know you are easily distracted, you want to order the $197 package.

      I have seen in the Facebook group that other people have been able to upgrade later by paying the difference. You can probably do the same if you change your mind in the future.

      When you order through my link, you will receive a link to my bonus page. If you are not receiving it or there are other problems, contact me (link in the footer), and I will send it to you.

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